Turn Typeform Leads into Enriched HubSpot Contacts Instantly
Capture leads via Typeform, enrich with Clearbit, and sync to HubSpot—all without lifting a finger
The Manual Lead Capture Problem
Manually collecting leads from Typeform, researching background details, and entering them into HubSpot is a time-consuming process that drains valuable sales and marketing resources. This multi-step workflow often leads to delays in follow-up, missed data, and inconsistencies in your CRM.
These inefficiencies compound as your lead volume increases. Reps spend hours copying details from form responses, researching company data from multiple sources like LinkedIn or Crunchbase, and manually typing everything into HubSpot. It's a recipe for burnout—and lost opportunities.
A Smarter Workflow with n8n
Using n8n, you can automate this entire process from capture to qualification. The workflow begins with the Typeform Trigger node, which activates the automation as soon as a form is submitted. Next, a Clearbit API node takes the submitted email address and enriches the profile with company size, industry, role, and social handles.
Once enriched, all this data is passed to the HubSpot node, which either creates a new contact or updates an existing one in your CRM. With configurable logic in n8n, you can even assign leads based on industry, company size, or region automatically—without touching a single spreadsheet.
Inside the n8n Workflow
The technical implementation in n8n involves a few key nodes: Typeform Trigger, HTTP Request (for Clearbit), and HubSpot. First, configure the Typeform Trigger with your form ID and connect it to receive real-time submission data. Then add an HTTP Request node calling Clearbit's Enrichment endpoint, using the collected email as a parameter.
Parse the returned JSON to extract useful fields—like company name, domain, LinkedIn URL—and optionally apply conditional formatting or logic. Finally, feed that data into the HubSpot node, mapping fields to your contact properties. Add error-handling and logging nodes to monitor and maintain your workflow with ease.
Before and After Automation
Before automation, your team might spend up to 10 minutes per lead collecting and entering data. With just 50 leads a week, that’s over 8 hours of manual effort. Delays in follow-up also mean colder leads and lower conversion rates.
After automating with n8n, lead capture, enrichment, and CRM entry happen in under 5 seconds—automatically. Leads arrive fully qualified in your HubSpot dashboard, ready for your sales team to follow up while interest is still hot. The result? Less grunt work, faster conversions, and a happier team.
Real Business Impact and ROI
Implementing this workflow delivers immediate ROI. You reduce the cost of manual data entry, accelerate lead response times, and increase CRM accuracy. Over time, this leads to higher lead-to-opportunity conversion rates and more closed deals.
Plus, with reliable data from Clearbit, your marketing team can segment smarter and personalize outreach more effectively. The time saved and opportunities gained easily justify the minimal setup effort. Investing in automation with n8n is not just a technical upgrade—it’s a strategic advantage.